Privacy Policy

Kaya Live is a commerce technology platform within the KAYA commerce ecosystem.

Kaya Live enables merchants, sellers, creators, brands, distributors, and customers to participate in digital and livestream commerce.

For privacy-related questions, users may contact Kaya through the contact information published on the Platform.

Depending on how you use Kaya Live, we may collect the following categories of information.

Account information may include:

•Name

•Username

•Email address

•Telephone number

•Authentication information

•Business name

•Business registration information

•Account preferences

Merchants may provide:

•Business name

•Business address

•Business registration information

•Tax information

•Business category

•Product information

•Inventory information

•Payment-provider information

•Delivery information

•Customer-service information

When customers place orders, we may process:

•Name

•Telephone number

•Email address

•Delivery information

•Order information

•Products purchased

•Transaction references

•Payment status

•Customer communications

Kaya Live may integrate with third-party payment providers.

Depending on the payment method, payment information may be processed directly by the relevant payment provider.

Kaya generally does not need to store full payment-card credentials or sensitive payment authentication information.

We may receive information such as:

•Transaction reference

•Payment status

•Payment provider

•Amount

•Currency

•Merchant identifier

•Payment date

•Confirmation information

Payment providers may process personal information under their own privacy policies.

We may collect information about commerce transactions, including:

•Orders

•Products purchased

•Prices

•Discounts

•Taxes

•Delivery charges

•Payment status

•Refunds

•Cancellations

•Order status

•Merchant information

•Livestream associated with the transaction

•Kaya Live commerce fees

This information helps us operate the Platform and maintain transaction records.

When users participate in livestream commerce, we may process:

•Livestream video

•Audio

•Product demonstrations

•Comments

•Chat messages

•Reactions

•Product interactions

•Uploaded images

•Uploaded videos

•Product descriptions

Depending on the functionality used, livestream content may be stored or processed to provide and improve the service.

We may automatically collect:

•IP address

•Device type

•Browser type

•Operating system

•Device identifiers

•Approximate location derived from IP address

•Language preferences

•Time zone

•Network information

•Application version

•Log information

•Usage information

This information may be used for security, troubleshooting, analytics, and Platform improvement.

We may use personal information to:

•Create and manage accounts

•Provide Kaya Live services

•Process and manage orders

•Facilitate payments

•Connect customers and merchants

•Provide livestream commerce

•Provide customer support

•Verify accounts

•Prevent fraud

•Detect abuse

•Maintain transaction records

•Calculate Kaya Live commerce fees

•Process refunds and adjustments

•Provide analytics

•Improve products

•Develop AI-powered features

•Personalize experiences

•Communicate with users

•Send service notifications

•Provide marketing where permitted

•Meet legal obligations

•Protect Kaya and its users

Kaya Live may use artificial intelligence and automated systems for:

•Product recognition

•Product categorization

•Product recommendations

•Product descriptions

•Customer support

•Sales assistance

•Fraud detection

•Analytics

•Content generation

•Search

•Personalization

AI systems may process information provided through the Platform.

AI-generated outputs may contain errors.

Where applicable, Kaya may process personal information based on:

•Performance of a contract

•Consent

•Legitimate interests

•Compliance with legal obligations

•Protection of users and Platform security

•Other lawful grounds recognized under applicable law

Where processing is based on consent, you may withdraw consent subject to applicable legal and operational limitations.

Kaya Live may use cookies, local storage, pixels, SDKs, and similar technologies for:

•Authentication

•Security

•Session management

•Preferences

•Analytics

•Performance

•Personalization

•Marketing

You may control cookies through your browser or device settings.

Disabling certain cookies may affect Platform functionality.

We may share personal information with appropriate third parties where necessary to provide the Platform.

Merchants: when necessary to fulfil an order, relevant customer information may be shared with the merchant responsible for the transaction.

Payment providers: information may be shared with payment providers to initiate, process, verify, reconcile, or refund transactions.

Logistics providers: relevant information may be shared with delivery and logistics providers where required to fulfil an order.

Technology providers: we may use service providers for:

•Cloud hosting

•Databases

•AI processing

•Analytics

•Communications

•Security

•Customer support

•Infrastructure

Social-media platforms: where Kaya Live connects with social-media platforms, information may be exchanged as necessary to provide the requested integration.

Legal and regulatory authorities: we may disclose information where required or permitted by law, including to:

•Courts

•Regulators

•Law-enforcement authorities

•Tax authorities

•Fraud-prevention organizations

•Payment providers

Some Kaya service providers or infrastructure may operate outside your country.

Personal information may therefore be transferred to or processed in other countries.

Where required by applicable law, Kaya will implement appropriate safeguards for international data transfers.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

•Providing services

•Maintaining accounts

•Completing transactions

•Resolving disputes

•Preventing fraud

•Maintaining financial and transaction records

•Meeting legal requirements

•Enforcing agreements

•Protecting legitimate business interests

Retention periods may vary depending on the type of information and applicable legal requirements.

Kaya uses reasonable technical and organizational measures designed to protect personal information.

These may include:

•Access controls

•Encryption where appropriate

•Authentication controls

•Secure infrastructure

•Logging

•Monitoring

•Security testing

•Role-based access

•Data minimization

However, no internet-based system can be guaranteed to be completely secure.

Users are responsible for protecting their account credentials.

Merchants may receive customer information through Kaya Live for purposes including:

•Order fulfilment

•Delivery

•Customer service

•Returns

•Refunds

•Legal compliance

Merchants are responsible for handling customer information lawfully and securely.

Merchants must not use customer information for unrelated purposes without an appropriate legal basis.

Depending on your jurisdiction, you may have rights concerning your personal information, including the right to:

•Access personal information

•Request correction

•Request deletion

•Request restriction of processing

•Object to certain processing

•Withdraw consent where applicable

•Request data portability where applicable

•Lodge a complaint with an appropriate data-protection authority

Some rights may be subject to legal limitations.

Where applicable, Kaya will seek to comply with the Data Protection Act, 2019 of Kenya, applicable regulations, and guidance issued by the relevant data-protection authorities.

Users in Kenya may have rights provided under applicable Kenyan data-protection law.

Where required, Kaya will provide appropriate mechanisms for exercising those rights.

Kaya Live is not intended for children who are not legally permitted to use the service.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe that a child has improperly provided personal information to Kaya, please contact us.

We may send service-related communications including:

•Order notifications

•Payment notifications

•Security alerts

•Account notices

•Platform updates

Where permitted, we may also send promotional communications.

Users may unsubscribe from marketing communications using the available unsubscribe mechanism.

Essential transactional and service communications may continue after marketing preferences are changed.

You may request deletion of your Kaya Live account subject to applicable legal and operational requirements.

Some information may need to be retained for:

•Legal compliance

•Fraud prevention

•Financial records

•Transaction records

•Dispute resolution

•Security

•Enforcement of agreements

Deleting an account does not necessarily result in immediate deletion of every record.

Kaya Live may contain integrations, links, or connections to third-party services, including:

•Payment providers

•Social-media platforms

•Logistics providers

•Analytics services

•AI providers

•Cloud providers

Third-party services are governed by their own privacy policies.

Kaya is not responsible for the independent privacy practices of third parties.

If Kaya becomes aware of a personal-data security incident that requires notification under applicable law, Kaya will take appropriate steps to investigate, contain, remediate, and notify relevant parties where legally required.

Kaya may maintain transaction records necessary to provide:

•Order history

•Sales analytics

•Payment reconciliation

•Refund processing

•Fee calculation

•Fraud prevention

•Customer support

•Regulatory compliance

Transaction information may remain available for legitimate business and legal purposes even after account closure.

Kaya may update this Privacy Policy periodically.

Material changes may be communicated through:

•The Platform

•Email

•Account notifications

•Other appropriate communication channels

The updated Privacy Policy will include a revised "Last Updated" date.

For privacy questions, data requests, complaints, or concerns, please contact Kaya through the contact information published on the Kaya Live Platform.

Kaya Live — KAYA, Africa's Commerce Infrastructure.

Website: https://kali.kayalive.com

By using Kaya Live, you acknowledge that you have read and understood this Privacy Policy and understand that Kaya may process personal information as described in this Privacy Policy.