Terms of Service
Effective 1 September 2026 · Last updated 1 September 2026
The rules for using Kaya Live as a merchant or a buyer, including the 1.50% commerce fee on successfully closed sales.
Welcome to Kaya Live. These Terms of Service ("Terms") govern your access to and use of Kaya Live, including its websites, applications, software, livestream commerce tools, merchant tools, APIs, payment integrations, order-management services, and related services (collectively, the "Platform").
By accessing or using Kaya Live, you agree to these Terms. If you do not agree with these Terms, please do not use the Platform.
1. About Kaya Live
Kaya Live is a live-commerce technology platform that enables merchants, sellers, creators, brands, distributors, and other businesses to present and sell products through livestreams and digital commerce experiences.
Kaya Live may provide:
Livestream commerce
Product catalogues
Product discovery
Shopping carts
Customer orders
Checkout and payment integrations
Merchant payment integrations
Order management
Sales analytics
AI-powered commerce tools
Customer engagement tools
Promotions and campaigns
Notifications
Logistics and fulfillment integrations
Commerce reporting
Kaya Live facilitates commerce between merchants and customers. Unless expressly stated otherwise, Kaya Live is not the seller of products listed by merchants.
2. Eligibility
You must be legally capable of entering into a binding agreement to use Kaya Live.
If you use Kaya Live on behalf of a company, business, organization, or other legal entity, you represent that you have authority to bind that entity to these Terms.
You are responsible for ensuring that your use of Kaya Live complies with all applicable laws and regulations.
3. Account registration
Certain Kaya Live features require an account.
You agree to provide accurate, current, and complete information when registering.
You are responsible for:
Maintaining the confidentiality of your credentials
Securing your account
Keeping account information accurate
Activities conducted through your account
Promptly reporting unauthorized access
You must not impersonate another person or business or create an account using false information.
Kaya may suspend or terminate accounts containing fraudulent or materially misleading information.
4. Merchant responsibilities
If you use Kaya Live as a merchant, you are responsible for:
Products you list or sell
Product descriptions, images, prices and availability
Stock information
Taxes applicable to your business
Product warranties and product safety
Regulatory compliance
Order fulfillment and delivery
Returns and refunds
Customer service
You must not use Kaya Live to sell illegal, counterfeit, unsafe, fraudulent, prohibited, or restricted products.
5. Product information
Merchants must provide accurate and complete information about products.
Listings must not be false, misleading, fraudulent, infringing, counterfeit, or unlawful.
Kaya may remove or restrict listings that violate these Terms, applicable law, or Platform policies.
6. Pricing
Merchants are responsible for setting product prices unless otherwise agreed.
Merchants must clearly communicate:
Product prices
Discounts
Delivery charges
Applicable taxes
Additional charges
Terms of sale
Kaya may display merchant-provided pricing through the Platform.
7. Orders
When a customer places an order through Kaya Live, the order information may be transmitted to the relevant merchant.
An order does not necessarily mean that the merchant has accepted the order.
Merchants are responsible for accepting, rejecting, processing, fulfilling, or cancelling orders in accordance with applicable laws and their stated policies.
Order statuses may include:
Created
Payment Pending
Payment Confirmed
Accepted
Processing
Fulfilled
Closed
Cancelled
Refunded
8. Payments
Kaya Live is designed to allow merchants to maintain control of their payment arrangements.
Merchants may connect supported payment methods, which may include:
Mobile-money services
Bank payment services
Card payment providers
Payment gateways
Other supported payment providers
Unless expressly stated otherwise, Kaya Live does not hold customer purchase funds on behalf of merchants.
Where a customer pays through a merchant-connected payment method, funds may be paid directly to the merchant or processed through an applicable licensed payment provider.
Payment processing may be subject to separate terms imposed by the relevant payment provider.
9. Payment providers
Third-party payment providers may process customer payments.
Kaya does not control third-party payment systems and is not responsible for their availability, processing decisions, outages, delays, declines, or account restrictions.
Users agree to comply with the applicable terms and policies of any payment provider they connect to Kaya Live.
10. Kaya Live commerce fee
Kaya Live currently operates using a performance-based commerce fee.
Current Kaya Live commerce fee: 1.50% of each successfully closed sale.
The fee is calculated based on the qualifying value of the successfully closed transaction.
Example: on a sale of KES 10,000 at a 1.5% rate, the Kaya fee is KES 150.
Kaya may collect the applicable fee through an available billing, payment-provider, or settlement mechanism.
Kaya may change its fees in the future. Material changes will be communicated through the Platform or other appropriate means.
11. Refunds and fee reversals
If an order is cancelled before becoming a successfully closed sale, the Kaya Live commerce fee will generally not become payable.
If a closed transaction is subsequently refunded, Kaya may reverse the corresponding commerce fee.
For partial refunds, the fee reversal may be calculated proportionally.
Kaya may retain an audit record of original fees and subsequent adjustments.
12. Merchant billing
Where Kaya fees cannot be collected automatically through an integrated payment provider, Kaya may invoice the merchant.
Merchants agree to pay valid Kaya invoices according to the stated payment terms.
Failure to pay applicable fees may result in restriction or suspension of relevant Platform features.
13. Customer purchases
Products purchased through Kaya Live are generally sold by the relevant merchant.
The merchant is responsible for:
Product quality and authenticity
Availability and fulfillment
Delivery
Returns and refunds
Warranties
Customer service
Compliance with applicable laws
Kaya may facilitate the transaction but does not automatically assume the merchant's obligations.
14. Returns and refunds
Merchants must maintain appropriate return and refund policies where required by law.
Customers should normally direct product-related complaints, returns, and refund requests to the relevant merchant.
Nothing in these Terms limits mandatory consumer rights available under applicable law.
15. Livestreaming
Merchants and creators are responsible for content broadcast through Kaya Live.
Users must not use livestreams to:
Promote illegal activities
Defraud customers
Sell prohibited goods
Infringe intellectual property
Harass or threaten others
Distribute malware
Publish unlawful content
Manipulate transactions
Conduct deceptive commerce
Kaya may moderate, restrict, suspend, or remove livestreams that violate these Terms or applicable law.
16. User content
Users may upload or submit livestreams, videos, product images, product descriptions, logos, reviews, comments, messages, and promotional content.
You retain ownership of your content.
By submitting content to Kaya, you grant Kaya a non-exclusive, worldwide, royalty-free licence to host, store, process, reproduce, display, distribute, and technically modify that content as reasonably necessary to operate, improve, secure, and provide the Platform.
You represent that you have the rights necessary to grant this licence.
17. Intellectual property
Kaya Live and its underlying technology, software, designs, trademarks, logos, interfaces, databases, and other proprietary materials are owned by or licensed to Kaya.
Except as expressly permitted, you may not:
Copy the Platform
Reverse engineer the Platform
Reproduce Kaya software
Extract proprietary databases
Circumvent security mechanisms
Use Kaya trademarks without permission
Create unauthorized derivative systems
18. AI features
Kaya Live may provide AI-powered functionality including product recognition, categorization, descriptions, sales assistance, customer responses, recommendations, analytics, content generation, and commerce automation.
AI-generated information may contain errors.
Users remain responsible for reviewing AI-generated product information, prices, claims, marketing content, and customer communications.
AI functionality is not a substitute for professional legal, financial, medical, regulatory, or other professional advice.
19. Acceptable use
You agree not to:
Commit fraud or manipulate transactions
Create fake transactions or manipulate reviews
Abuse promotions
Circumvent Kaya fees
Create accounts to evade restrictions
Interfere with Platform security or access unauthorized systems
Scrape the Platform without authorization
Upload malicious code
Conduct money laundering or terrorist financing
Sell illegal goods
Violate applicable laws
20. Transaction integrity
Kaya may monitor transactions for security, fraud prevention, compliance, and Platform integrity.
Kaya may restrict, delay, cancel, or investigate transactions where there are reasonable grounds to suspect fraud, abuse, payment manipulation, identity misrepresentation, regulatory violations, or unauthorized activity.
Where legally required, Kaya may cooperate with relevant authorities or payment providers.
21. Third-party services
Kaya Live may integrate with third-party services including payment providers, social-media platforms, cloud services, logistics providers, analytics services, communications providers, and AI providers.
Third-party services may have separate terms and privacy policies.
Kaya does not guarantee the availability or performance of third-party services.
22. Platform availability
Kaya aims to provide reliable services but does not guarantee uninterrupted availability.
The Platform may be unavailable due to maintenance, upgrades, security incidents, network failures, cloud-service failures, third-party outages, regulatory requirements, or events outside Kaya's reasonable control.
23. Suspension and termination
Kaya may suspend or terminate accounts where:
These Terms are violated
Fraud or illegal activity is suspected
Required information is not provided
Applicable fees remain unpaid
The account creates material risk
Required payment relationships are terminated
Continued access is prohibited by law
24. Effect of termination
After termination, access to Kaya Live may end.
Outstanding obligations remain enforceable and valid fees accrued before termination remain payable.
Relevant transaction records may be retained as required by law or legitimate business purposes.
25. Disclaimers
To the maximum extent permitted by law, Kaya Live is provided on an "as is" and "as available" basis.
Kaya does not guarantee a particular level of sales, customer engagement, revenue, product demand, payment-provider availability, delivery performance, or merchant profitability.
Kaya does not guarantee the accuracy of merchant-provided product information.
26. Limitation of liability
To the maximum extent permitted by applicable law, Kaya will not be liable for indirect, incidental, special, consequential, or punitive losses arising from use of the Platform.
Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited.
Nothing in these Terms removes mandatory consumer protections or other rights that cannot legally be waived.
27. Indemnification
To the extent permitted by law, merchants agree to indemnify and hold Kaya harmless from claims, losses, liabilities, damages, costs, and expenses arising from:
Products sold by the merchant
Merchant content
Violation of applicable law or these Terms
Intellectual-property infringement
Fraudulent activity
Customer claims arising from merchant products or services
28. Changes to these Terms
Kaya may update these Terms from time to time.
Material changes may be communicated through the Platform, email, or other appropriate means.
Continued use of Kaya Live after updated Terms become effective constitutes acceptance of the revised Terms to the extent permitted by law.
29. Governing law
These Terms shall be governed by the laws applicable to the Kaya Live operating entity and the applicable jurisdiction.
Where Kaya Live is operated in Kenya, applicable Kenyan law shall apply to the extent permitted by law.
30. Dispute resolution
Kaya encourages users and merchants to resolve disputes in good faith.
Where a dispute cannot be resolved informally, it may be referred to the appropriate courts, arbitration mechanism, or other dispute-resolution process applicable under the governing law.
Nothing prevents consumers from exercising mandatory rights available under applicable law.
31. Contact
For questions regarding these Terms, please contact Kaya through the contact information published on the Kaya Live Platform.
Kaya Live — KAYA, Africa's Commerce Infrastructure. Website: https://kali.kayalive.com
32. Acknowledgement
By creating an account or using Kaya Live, you acknowledge that:
You have read, understand and agree to comply with these Terms.
You are responsible for your activity on Kaya Live.
Merchants are responsible for products they sell.
Customers generally pay merchants through their configured payment methods.
Kaya Live currently charges a 1.50% commerce fee on successfully closed sales.
